Channel 7 Australia: Interview of the Grapevine Agency

9/3/11, 7:00 PM

In this video segment, Rachel Zaslansky Sheer explains what celebrities look for in a personal assistant and why discretion is one of the most important qualities in the role. As co-founder of The Grapevine Agency, she offers an inside look at the demanding, high-pressure and sometimes glamorous world of celebrity support.

In this video interview, Rachel Zaslansky Sheer, co-founder of The Grapevine Agency, discusses what it takes to work as a personal assistant to a celebrity. She explains that while the job can include private jets, luxury hotels and high-profile events, it also requires extreme discretion, confidentiality, dedication and a willingness to be available around the clock. Rachel emphasizes that celebrity assistants often handle both personal and business matters, leaving little room for mistakes and making trust essential. The segment also explores some of the unusual and demanding requests assistants may face, from late-night calls to managing everyday problems from across the world.

To learn more, watch the full video here: https://www.youtube.com/watch?v=2S61N6ZOoBo