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About Us
01
Our History
Grapevine was founded by Rachel Zaslansky Sheer and Lori Zuker Briller in June 2005. With a background of over 10 years in the entertainment industry, both women saw an opportunity to utilize their collective network to place top talent with industry leaders across the board. Their referral-only business model keeps both Rachel and Lori motivated to scout and employ the best candidates for each role. Grapevine is best in class for your job-matching needs.
02
People First
In today’s noisy recruiting world, where AI and automation dominate, we stay rooted in the basics: people first. We know there’s more to a hire than a job description, and more to a candidate than a résumé.
03
Relationships Matter
Our role is to bridge the two with thoughtfulness, discretion, and precision-curating long-term relationships, not quick fixes.
04
Personal Connection
Grapevine is proof that personal connection still matters. We bring warmth and sharp industry expertise to every search, ensuring not only that roles are filled, but that clients and candidates alike feel seen, supported, and set up for success.
05
Values
Our values are the foundation of everything we do. In a world that’s constantly shifting, we remain rooted in what matters most: human connection, thoughtful strategy, and meaningful growth. We prioritize connection over transaction-because it’s relationships, not quick wins, that create lasting success. We choose strategy over hustle, favoring thoughtful action over reactive motion. We value clarity over chaos, bringing focus and direction to your hiring or career path. And we stand for support over survival, because our goal is to help you thrive, not just get by.
06
discretion, care & trust
Guided by our core pillars of discretion, care, and trust, we are committed to building long-term partnerships that are intentional, aligned, and built to last-for our clients, our candidates, and our community.
GRAPEVINE IS TRUSTED
For over two decades, Grapevine has been the trusted partner for top-tier households, influential executives, and dynamic companies who rely on us to deliver exceptional talent. Recognized by leading media outlets including Forbes and Variety, underscoring our national credibility and cultural relevance.
WHY US
Grapevine Team
Grapevine is a team of seasoned connectors, career strategists, and industry experts dedicated to helping professionals find meaningful work and employers discover exceptional talent. With deep experience across entertainment, luxury services, real estate, technology, finance, PR, and fashion, we blend the discretion of elite staffing with the innovation of a modern career platform, offering personalized guidance, powerful tools, and a supportive community where careers grow better together.
WHAT OUR CLIENTS SAY
Working with Grapevine has truly been a game-changer for us. Before partnering with them, we had spent countless hours trying unsuccessfully to hire on our own for both caregiver and business assistant roles. No matter how much effort we put in, we couldn’t find qualified candidates. Since working with Lori and her team, the difference has been remarkable. Every candidate they’ve introduced has been thoroughly vetted, highly professional, and an excellent match for our needs. The team is hardworking, moves quickly, and is always responsive, making the process not only easy and efficient but genuinely enjoyable. Thanks to Grapevine, we’ve successfully hired four incredible team members.
Caroline and John B— Shop with Caroline
I was so nervous about filling a critical role on my team, but Rachel made the process so smooth and seamless and I ended up finding someone I love who is an incredible fit. It worked so well because Rachel asked all the right questions up front and really took what I said to heart, so there was a level of precision to the way she was working that quickly led us to success. It was by far the smoothest recruiting process I’ve ever run and I know it took a lot behind the scenes to make that happen.
Sheena Zadeh-Daly - Founder of Kosas
“I had a fantastic experience working with Grapevine to find an Executive Assistant. They were able to quickly provide highly qualified candidates who matched my exact needs, saving me valuable time while ensuring efficiency and discretion throughout the process. Their professionalism and ability to deliver the right fit made the entire experience seamless. I couldn’t be more pleased with the outcome”
Steven S, CEO/President Articulus Entertainment, Inc
“Working with Grapevine was an incredible experience. Rachel Zaslansky Sheer went above and beyond as a true matchmaker, listening carefully to my needs, respecting my budget, and presenting several excellent options. Thanks to her care and insight, I was able to find my current executive, who has exceeded every expectation. I couldn’t be happier with the process or the outcome.”
Greg Yaitanes - Television Director
We had been searching for an Executive Assistant for over six months with no success, and within just one week of reaching out to Grapevine we had multiple interviews lined up with strong candidates-leading quickly to a hire. The entire process was efficient, seamless, and transparent. This was our first time working with a recruiter, and we would highly recommend Grapevine to anyone looking for the right fit. No time wasted! Thanks again, Lori!
Michael at Peron-Roettinger
Working with Grapevine has been one of the best decisions I’ve ever made. Rachel and Lori are absolute powerhouses, warm, professional, intuitive, and truly gifted at what they do. They placed us with the most incredible assistant who has completely changed our lives. She’s so organized, so smart, so kind, and so capable that she instantly became part of our family. I honestly don’t know how we ever managed without her. Grapevine didn’t just meet our expectations, they exceeded them in every possible way. Rachel and Lori took the time to understand our needs, and with their keen eye and deep experience, they matched us perfectly. Their professionalism, care, and personal touch make the entire process seamless and enjoyable. I cannot recommend Grapevine enough, if you’re lucky enough to work with them, you will be in the very best hands.
Ashley Lebowitz
Thanks to Grapevine, we’ve welcomed truly incredible people to our team, several of whom have been with our family for nearly a decade. Rachel and her team are responsive, thoughtful, and consistently provide excellent guidance. From insightful interview tips to clear explanations of industry standards, they make the entire process seamless. I wholeheartedly recommend The Grapevine to anyone seeking trusted household support
CLIENT