Travis Makes Money Podcast: Make Money by Hiring Right | Rachel Zaslansky Sheer and Lori Zuker Briller

11/27/25, 7:00 PM

In this podcast episode of Travis Makes Money, Rachel Zaslansky Sheer and Lori Zuker Briller discuss how hiring the right people can drive business success. Drawing on more than 20 years of recruiting experience, they share practical insight into what makes candidates stand out and how strong hiring decisions create long-term value.

In “Make Money by Hiring Right,” Travis Makes Money features Rachel Zaslansky Sheer and Lori Zuker Briller, co-founders of The Grapevine, a staffing firm known for placing high-level talent with executives, households and companies. The conversation explores how their experience across entertainment, tech, finance, real estate, fashion and other industries shaped their approach to recruiting and job matchmaking. Rachel and Lori discuss why early work experience matters, how professionalism and attitude can open doors, and what employers are really looking for in a competitive job market. The episode also highlights lessons from their book, Straight From the Grapevine: How to Crush Your Job Search, including the importance of a sharp résumé, clear communication and strong workplace etiquette.

To learn more, listen to the full episode here: https://podcasts.apple.com/us/podcast/make-money-by-hiring-right-rachel-zaslansky-sheer-and/id1268488944?i=1000738658844